How to make money singing commercials

How to make money singing commercials

Posted: webhunter Date: 01.06.2017

Tyler Ward says he was able to buy a car and a house with money he made posting videos of himself covering pop hits on YouTube.

Courtesy of the artist hide caption. The online video sharing site YouTube is this generation's MTV. Artists like Gotye and PSY have found mainstream success after their videos went viral. Yet the number of cover songs — from toddlers singing The Beatles to teens tackling Led Zeppelin — eclipses original work by a long shot.

Between those two extremes is an alternative universe of aspiring professional musicians who use cover songs on YouTube to build fan bases of their own. What these musicians once did for love and fame is starting to pay off in cold, hard cash.

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If you search for a song called " Payphone " by Maroon 5, you'll find the original, and you'll find the Jayesslee version , the P. Ward uses YouTube to promote his music career — he posts covers trying to draw new fans. What happened was an opening slot for the Jonas Brothers, a performance on The Ellen DeGeneres Show and a headlining tour through Europe, the U. But he could have made more money back at the bar singing those same songs.

Ward is one of his clients. Strompolos explains that because YouTube is free in the same way that broadcast TV is free, all of the money that musicians, record labels and music publishers make right now is through advertising that runs with the videos. Until recently, cover songs were the exception. YouTube couldn't run ads on those videos. An aspiring musician like Ward could put hours of work into a video, hoping for attention, but not get a single dollar.

The issue is the legal rights to the song. That's held by publishers or songwriters, and if anyone wants to make money on a recoding of a song, he has to make a deal. This can be tricky when talking about the thousands of people who upload covers to YouTube. Enter Fullscreen and one of its rivals, Maker Studios. They're in the business of connecting YouTube creators with possible advertisers.

These companies put talent agents, producers and ad sales all under one roof.

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Earlier this year, Fullscreen and Maker struck a deal with one of the largest song rights holders: Universal Music Publishing Group. This opened up Universal's massive catalog — decades of music from Fleetwood Mac to Adele — for a revenue sharing plan. Now the musicians who work with Fullscreen and Maker can earn money on covers.

None of the parties involved in the deal will disclose exactly how the money is shared, so I asked Josh Cohen, founder of online video news site Tubefilter, to give me a sense of how this all works for the YouTube musicians. That's 55 percent to the creator, 45 percent to YouTube," he says. Ads pay content creators — that includes the creators of cover songs — based on what's called CPM, which is cost per 1, views.

YouTube pays the music publisher and original songwriter, and the cover artists get a little money. They also get to make names for themselves while riding the popularity wave of hit songs. Courtney Holt worked with MySpace Music and is now the chief operating officer of Maker Studios. A serious music fan, he believes there are infinite possibilities to mine the back catalogs of the music publishers.

The YouTube generation, after all, hasn't heard everything yet. And you start to think about, 'What if I go back a little further? What am I going to find? What musicians are finding is that cover songs can simultaneously launch their YouTube careers while helping to cover the bills.

No more spending your post-college years singing in bars while living in your father's basement, like Tyler Ward did.

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You've got two years, and then you're going to have to get a real job,' " he says. I was able to move out to L. Noah Nelson is a reporter for Turnstyle News , a project of Youth Radio. The audio of this story, as did a previous Web version, incorrectly identifies Fullscreen Inc. The Record is the ongoing story of how people find, make, buy, share and talk about music.

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The Industry The Musicians The Fans Ann Powers. Covering Pop Hits On YouTube Is Starting To Pay.

how to make money singing commercials

May 13, 5: Heard on Morning Edition. Courtesy of the artist. Correction May 14, The audio of this story, as did a previous Web version, incorrectly identifies Fullscreen Inc. About The Record is the ongoing story of how people find, make, buy, share and talk about music. Subscribe RSS nprmusic annkpowers Facebook.

how to make money singing commercials

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