British airways diversity strategy

British airways diversity strategy

Posted: xander.spb Date: 17.07.2017

With tyres a metre high, attached to eight-metre metal struts, the mobile structure towers above employees sauntering along the indoor tree-lined cobbled street that winds between bright office blocks.

Why British Airways believes marketing and commercial can work together for the customer | The Drum

Instead, it serves as an outsized reminder of a key part of the business, along with the reception staff who welcome with the renowned charm of BA cabin crew and staff cafes that give off a distinct departure lounge chic. Maria da Cunha, director of people and legal, says staff engagement is at the heart of what makes BA soar.

BA is putting these ideals into particularly innovative practice through a new engagement app currently being trialled with 3, employees via line managers, which guides them on the sort of essential employee interactions that too often get lost amid the bustle of a global business. Da Cunha says the employer has tried numerous engagement initiatives over the years, but nothing led to a breakthrough.

Case Study: British Airways - People Management Magazine Online

The targets were a group of managers looking after teams of people in airfields, driving passenger buses or on refueling duties. With team members who are mobile and working between day and night shifts, it can be challenging for managers to find opportunities to engage.

The app also gives managers access to a wealth of information about each employee, such as holiday and attendance records, current training certificates and core competences. Seeing training and skills information also helps trigger conversations around future training and development opportunities.

We made the form electronic to help guide the conversation. The best way of developing these things is figuring out what matters to people and what they would find useful to have.

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british airways diversity strategy

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A Very British Airline - British Airways Documentary, Episode 3

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